Link options

Under More options in the link form you can add notes, lock a link, limit who can open it, and tag its traffic. Click a group to open it. Its header shows what's set.

The options

Option	Where	When to use it	Plan
Notes	Notes	A reminder for you and your team, like "For the Pune flyer". Visitors never see it. Up to 200 characters.	All plans
Password	Security → Password	Share something private, like a price list for wholesale buyers. Visitors type the password first.	Starter+
Expiry date	Security → Expires on	An offer that ends, like a weekend sale. After that date and time, visitors see an expired page.	Starter+
Operating system	Targeting → Operating system	An app download link only for Android or iOS. Choose from Windows, macOS, Linux, iOS and Android.	Starter+
Browser	Targeting → Browser	A page that only works well in some browsers, like Chrome or Safari.	Starter+
Country	Targeting → Country	An offer that's only valid in India.	Starter+
UTM tags	UTM tracking	See in Google Analytics which post or ad sent the visitor.	Starter+
Open in app	Below Destination URL	Links to YouTube, Instagram and similar open in the app on phones.	All plans

On the Free plan, locked groups show a Starter label and an Upgrade to Starter button.

Add a password or expiry date Starter+

1. Open More options → Security.
2. In Password, type a password of at least 6 characters, with no spaces. Click the eye icon to check it.
3. In Expires on, pick a date and time.
4. Click Create link (or Save changes when editing).

Limit who can open the link Starter+

1. Open Targeting.
2. Pick one or more values in Operating system, Browser or Country. Type to search the list.
3. Save the link.

A visitor must match every rule you set. Everyone else sees a page explaining why. See what visitors see.

Add UTM tags Starter+

1. Fill in Destination URL first.
2. Open UTM tracking and click Choose a template or add UTM tags.
3. Pick a saved template in Load Saved Preset Template, or fill in Source, Medium and Campaign (required), plus Term, Content and Referral if you need them.
4. Click Apply Parameters.

To save templates for reuse, see UTM Builder.

Open links in the app

When you paste a link to X (Twitter), YouTube, Instagram, Spotify, Amazon, Telegram or LinkedIn, an Open in the … app card appears. On a phone, visitors see an Opening … page that takes them into the app instead of a browser inside WhatsApp or Instagram. They can tap Continue in browser instead.

Good to know

• Click limits aren't set in this form. Your plan gives every link a click limit. See manage your links.
• If you leave Expires on empty, the link is still saved with an end date 15 days after you create it. Check the date on the link and edit it if you need longer.
• To get alerts when someone clicks, use the bell icon on the link in your list.